Christine Pierpoint Joins SAI to Lead Expansion of Digital Consulting Practice

Christine Pierpoint

Expert in digital communications and technology to head SAI’s digital consulting practice.

Hunt Valley, MD – February 5, 2020 – SAI, a Baltimore-based software and consulting firm, today announced the expansion of SAI Digital, its digital consulting practice. The expansion will be led by Christine Pierpoint, a leader in digital communications and technology with over 25 years of experience serving clients.

Pierpoint has acted as strategic lead on web, social and mobile projects for Fortune 500 brands, national non-profits, and global NGOs. As new technologies have emerged and consumer behaviors evolved during her career, she has worked with organizations to ensure they achieve measurable success across the digital landscape.

“Christine brings experience from a career spent in service of clients seeking to create meaningful interactions with audiences and achieve strategic objectives. Christine is critical to the successful expansion of our digital practice. She will help build our team’s capability to better serve our existing clients in higher education and not-for-profit organizations, while also uncovering new ways to help organizations in other markets. We are very excited to welcome her to our team,” said Ric Hughes, CEO at SAI.

Prior to joining SAI, Pierpoint spent nine years as Sr. Vice President of the Consumer Division at IMRE. She also served as Partner at WelchmanPierpoint, Director of Business Strategy at The Berndt Group, as well as leadership roles at several other media agencies. During her career, she has worked with organizations as diverse as John Deere, L’Oreal, Target, T. Rowe Price, Johns Hopkins University, and Smithsonian Institution.

Pierpoint earned an MBA from Loyola University of Maryland and a BS in Mass Communications from Virginia Commonwealth University.

“I am thrilled to be joining SAI as we continue to expand the capabilities of our Digital Consulting practice.  This opportunity will allow me to do what I love most — help clients reach their most audacious strategic goals. In the coming weeks and months, I look forward to meeting more of our clients to discuss the projects they’re working on in 2020 and beyond,” said Christine Pierpoint, SVP SAI Digital.