Part 1 of a 3 Part Series on Structured Content

Answer: In a nutshell, it makes our lives easier. 

It's obvious, well at least to me, that the future of the web is headed towards responsive web design. One major piece of technology needed for responsive web design to function is CSS media queries. The ability to specify a stylesheet to be used in a specific media type was introduced in CSS2. In CSS3, media queries were introduced to extend that functionality, allowing for conditions such as minimum screen width and minimum screen height. Media queries make possible the adaptive layouts used in responsive web design.

Last week Google announced a major revamp to its search algorithm which is expected to be rolled out over the next few months. They appear to be focused on providing more relevant search results leveraging “semantic search” technology, or trying to understand the meaning of your search rather than just providing results that match the keywords you entered. Providing users with more relevant search results helps to capture and retain market share for Google against Bing and other search competitors. This is all great news for search users – we all welcome more relevant search results and answers to our questions. But (there’s always a “but”), these changes also have implications for website operators that could impact your sites’ standings in Google’s organic search results – either positively or negatively.