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Google Analytics: Putting Data into Action

Led by Jeanne Ivy from SAI, and Tom Routson from Arch Insurance, this webinar will explain how you can put your Google Analytics data into action and achieve measurable results.

February 2014 statistics from BuiltWith show that over 24 million web properties currently use Google Analytics to track website traffic. However, based on our market experience, we know the number of companies leveraging Google Analytics data to impact marketing decisions, is relatively small.

Are you getting the most out of your web traffic data?

In this webinar, we will explore a case study of how Arch Insurance engaged the services of SAI to put their data into action. Like many companies, Arch implemented Google Analytics to track their site’s web traffic but weren’t using the tool to its full extent. Their goal was to more effectively analyze the data so they could make informed marketing decisions, better evaluate their return on investment for marketing efforts, and be more equipped to share detailed reports with leadership.

Join Jeanne and Tom as they walk through the techniques Arch is now utilizing to gain a much more informed view of their visitor behavior, and a better understanding of their marketing ROI.

The webinar will cover the following high-level topics:

  • Ensuring traffic data is reflective of customer behavior and not internal audiences
  • Creating custom dashboards and reports that highlight your most crucial data
  • Learning the value of tracking the keywords visitors search for on your website
  • Tying your print, email, and online marketing campaigns to your web traffic
  • Tracking additional content such as downloads, emails, and external links

About our Speakers :

Google Analytics: Putting Data into Action

Jeanne Ivy, Senior User Experience Architect and Designer with Systems Alliance, has over 15 years of communications design experience. She specializes in a full range of strategic web services including research and analysis, information architecture, visual design, usability, development, and implementation. Jeanne is Google Analytics IQ Certified.

Google Analytics: Putting Data into Action

Tom Routson, Vice President, Marketing & Communications at Arch Insurance Group is a results-oriented risk management, marketing and business development executive with expertise in developing, managing and improving key operational areas and risk management programs.

Who Should Attend?

Web, marketing, communications, strategy, and development, and design professionals are all welcome and encouraged to participate.

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Ed Coram
Ed Coram

Optimizes IT service delivery (people, process and technology).