Systems Alliance, Inc. (SAI), a digital and IT consulting firm helping clients build, assess and optimize online properties, today announced the redesign of the Stevenson University website. Stevenson is Maryland’s third largest independent university with 4,400 students pursuing bachelor’s, master’s and undergraduate degrees both in the classroom and online.
Understanding that the web is an integral part of the recruiting and enrollment process, Stevenson recently launched an enterprise-wide initiative to enhance their web presence and selected Systems Alliance as their partner on the project. The new site, which was built using responsive design techniques, features a captivating visual design and new information architecture. Key objectives of the new design are to:
- Engage prospective students with rich multimedia content and streamlined navigation
- Provide an integrated view of Stevenson’s academic offerings by combining previously separate undergraduate and graduate websites
- Illustrate the vitality of a rapidly growing institution
Ensuring that the new design was mobile optimized, enabling students and faculty to access the site from any device was another key objective. “We need to meet prospective students where they are, and that is increasingly in mobile environments,” said Brandon Seidl, Stevenson’s Web Director.
The redesigned site was built in the latest version of Systems Alliance’s flagship web content management system, SiteExecutive™ 2013. Structured content was used across the site to make the content authoring process easier and promote the reuse of content throughout the site. With the new design, Stevenson was able to incorporate extensive video content and to integrate social media, providing an engaging and interactive user experience.
"Our new site provides a focused and streamlined user experience, allowing users - whether they are traditional undergraduates or adults seeking advanced degrees-to navigate the site more directly, freely, and confidently," said Seidl. "In addition to giving the site a more modern, unified aesthetic, the redesign allowed us to create a more integrated experience, bringing in not only multimedia and social media, but also our various departments, programs, and Schools under one site.”