Systems Alliance, a digital and IT consulting firm that helps clients build, assess and optimize online properties, today announced Integrated Marketing expert Janet Pilarski has joined the firm as a Senior Director.
Systems Alliance is expanding its suite of services to include marketing and branding strategy with the hiring of advertising agency veteran Janet Pilarski. Before joining Systems Alliance, Pilarski spent 20 years in the agency business in Baltimore and New York, including turns at Grey Worldwide, Bozell Worldwide, and The Advertising Council, serving clients like Gallo Winery, Verizon Wireless, and The Department of Homeland Security's Ready campaign, as well as in private practice with her own consulting clients. In her new position as Senior Director, Integrated Marketing, Pilarski is working with clients to develop and align their brand presence by leveraging traditional, web, and social media.
"I was drawn to the sophistication of the Systems Alliance approach," said Pilarski. "It is more in-depth than most, extremely results-oriented, and it is a terrific foundation on which to build strong brand communications." While the Integrated Marketing function is a new addition to SAI’s core capabilities, the progression is a natural one. “The company has been doing de facto branding as a matter of course”, Pilarski noted. “The process SAI employs when doing a site redesign, for example, is a smart and thorough discovery process that highlights the client’s competitive advantage and dimensionalizes its target audience. Those are key brand building blocks that we can leverage across multiple channels.”