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Systems Alliance Streamlines Content Creation Processes and Enhances Mobile Delivery Options with Launch of SiteExecutive 2012

Latest Release of Web CMS Introduces Structured Content, A New Approach to Simplified Content Creation and Distribution

Hunt Valley, MD , 05/30/2012 -

Systems Alliance, a Web and IT consulting firm helping clients build, assess and optimize online properties and IT operations, today announced the launch of SiteExecutive 2012, the latest version of the company’s Web content management system (CMS). Highlights of the release include a revolutionary new way of creating, managing, and serving content across multiple platforms and channels using a more structured approach to content creation. This release also includes mobile delivery enhancements facilitating the use of Responsive Web Design and video streaming across various mobile devices.

Structured Content – Web Content Creation Simplified
The process of creating, correlating and distributing content can be simplified with the separation of content and presentation. Structured content enables users to define content types, presentation layers and collection methods not only in SiteExecutive, but for other devices as well. Through REST, a form of API, external systems are able to consume the data directly from structured content and deploy that content on their own devices.

Predefined fields allow for simplified content creation, requiring less time and effort. Content types are defined and created specific to organizations’ content strategy and goals using a variety of field types including WYSIWYG, Dates, Text, Numerical, Picklist/Selectors (populators), Image, and Video. Presentation layouts define how the content gathered from the content fields should display on the website, while URL interpreters and Viewlets determine what data to display in which channel (i.e. Web, mobile, social media, etc.)

Enhanced Mobile Delivery Processes

The ability to reach all users regardless of device is crucial. Bridging the gap between mobile and desktop devices is easy in the latest version of SiteExecutive, which introduces support for Responsive Web Design using external style sheets. Responsive Web Design uses CSS media queries to detect the browser screen size and capabilities to deliver a tailored experience regardless of screen size.

MediaExecutive, (hosted online video service) now simplifies the delivery of video to mobile devices via streaming video support for Apple and Android products. Video is automatically encoded to the optimal format for mobile delivery using HTML5 video encoding, ensuring an optimal viewing experience across multiple device types.

Find out more about the latest version here: What’s New in SiteExecutive 2012.

Availability and Licensing
SiteExecutive 2012 is available immediately. Systems Alliance offers the software through perpetual license and SaaS (software as a service) licensing models. To learn more about licensing and pricing, visit:

About Systems Alliance, Inc.

Organizations that make the best use of technology enjoy a distinct competitive advantage. Since 1993, Systems Alliance, Inc. (SAI), has been helping clients thrive by leveraging IT and Digital assets to their best advantage. SAI delivers consulting, development and product-based solutions to complex business challenges, helping their client-partners win in the marketplace.