Systems Alliance, a Web and IT consulting firm helping clients build, assess and optimize online properties, today announced it had re-designed and launched a new website for Mount St. Mary’s University (the Mount), the nation’s second-oldest Catholic university, based in Emmitsburg, Maryland. With a fresh visual design, intuitive information architecture and mobile friendly content, the new site was developed to help the Mount more effectively engage prospective students.
“Even with our vibrant spiritual community and US News and World Report Top 25 ranking, for Mount St. Mary’s (and I believe most other universities), a student’s experience visiting a school’s website can make or break the admissions process,” said Michael Post, vice president for Enrollment Management, Mount St. Mary’s University. “Recognizing the importance of this project, we chose Systems Alliance as our redevelopment partner, based on their industry experience and track record of building highly effective college websites.”
Prior to the redesign project, Mount St. Mary’s had been a Systems Alliance client for three years – the Mount’s Web team migrated their .Net Web content management system to a SaaS instance of SiteExecutive™ in 2008. Although the Mount had been using SiteExecutive to manage content, its old website, which Systems Alliance did not design, had become out-of-date and hard to navigate.
To address the Mount’s requirements for a more intuitive and engaging visitor experience, Systems Alliance provided the following services:
- Usability consulting, resulting in re-engineered information architecture and navigation
- Visual design aligned with the university’s brand standards
- Site build out in SiteExecutive, including development of mobile-friendly templates that adapt site content for display on mobile devices
“Like colleges across the country, Mount St. Mary’s recognized that by improving the visitor experience, it could significantly increase student engagement and online admissions,” said Mark Dabrowski, vice president, Web Effectiveness Consulting, Systems Alliance. “We’re very pleased the Mount has expanded its relationship with Systems Alliance, selecting our Web Effectiveness team for this highly visible and important project.”