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Systems Alliance Announces Keynote Speakers for SiteExecutive CMS User Conference, Empower 2011, November 15-17, 2011

Industry Experts to Lead Sessions on Creating Excellent Web User Experience and Navigating the Legal, Privacy and Brand Guidelines of Social Media Marketing

Hunt Valley, MD , 11/02/2011 -

Systems Alliance Inc., a Web and IT consulting firm helping clients build, assess and optimize online properties, today announced the keynote speakers for its forthcoming SiteExecutive user conference, Empower 2011, scheduled for November 15 – 17, 2011 at the Baltimore Marriot Hunt Valley Inn in Hunt Valley, Maryland.

Building on the conference theme of empowerment, this year’s keynotes will provide attendees with insight into two topics impacting marketers, content managers and executives responsible for developing, managing and optimizing their organization’s online properties:

  • Social Media and the Law: Led by Michael D. Oliver, Partner with the law firm Bowie & Jensen (recently named Baltimore Area’s Intellectual Property Lawyer of the Year by Best Lawyers) and Kimberly S. Grimsley, Head of Trademark Department, Bowie & Jensen, this session will help attendees navigate the legal obstacle course of advertising and privacy rules, and brand protection strategies, in social media marketing campaigns.
  • Creating an Excellent Web User Experience: Members of this keynote panel, moderated by Mark Dabrowski, vice president, Web Effectiveness Consulting, Systems Alliance, will provide insight into critical factors influencing the online user experience, spanning infrastructure performance and typography to accessibility compliance and marketing strategy. Panelists include:
    • Dan Greller, Managing Director, Legg Mason Technology Services
    • Jeanne Ivy, DCD, Web Consultant, Systems Alliance
    • Ken Nakata, Director, Accessibility Consulting Practice, HiSoftware
    • Dan Soschin, Interactive Marketing Director, American Public University System

Empower 2011 is being sponsored by Symantec, F5 Networks and HiSoftware. The event is free of charge for all current SiteExecutive clients.  Visit http://empower.siteexecutive.com to register and learn more about the conference agenda and post-conference training sessions – or follow conference updates on Twitter using #secon2011.

About Systems Alliance, Inc.

Organizations that make the best use of technology enjoy a distinct competitive advantage. Since 1993, Systems Alliance, Inc. (SAI), has been helping clients thrive by leveraging IT and Digital assets to their best advantage. SAI delivers consulting, development and product-based solutions to complex business challenges, helping their client-partners win in the marketplace.