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Systems Alliance to Host Webinar Panel Discussion on Social Media and Its Role in Strategic Higher-Ed Communications

August 24th Webinar Will Feature Social Media, Marketing and Web Communications Experts from Virginia Tech, University of Alabama and American Public University

Hunt Valley, MD , 08/08/2011 -

Systems Alliance, a technology services firm and software developer, today announced it was hosting a Webinar panel discussion at 1 pm ET on August 24th, 2011 titled, Doing to Delivering – Five Considerations for Making Social Media Strategic. Featuring guest speakers from Virginia Tech, the University of Alabama and American Public University, the event will give university and college marketers, Web experts and administrators a forum for exploring ways they can strategically employ social media to build community and their online brands.

John Mohr, Web project leader at Systems Alliance will host the webinar and moderate an interactive panel discussion with guest speakers:

  • Chase Bowers, Internet Communications Specialist, the University of Alabama
  • Melissa Richards, Director of Marketing and Publications, Virginia Tech
  • Dan Soschin, Director, Interactive Marketing, American Public University System

In addition to taking questions from attendees, the panelists will offer insights and ideas about how colleges can make their social media programs more strategic by considering:

  • The role of social media within strategic communications
  • Effective ways to measure the impact of your social programs
  • How you sell social media strategy to executive management
  • Managing social media with effective policies and governance
  • Integrating social media with your website

Webinar Details

  • Doing to Delivering – Five Considerations for Making Social Media Strategic
  • 1:00 to 2:00 pm ET
  • Wednesday, August 24, 2011
  • Online registration:
  • There is no cost to attend
  • Check for webinar updates and follow along on Twitter using #socialedu

About Systems Alliance, Inc.

Organizations that make the best use of technology enjoy a distinct competitive advantage. Since 1993, Systems Alliance, Inc. (SAI), has been helping clients thrive by leveraging IT and Digital assets to their best advantage. SAI delivers consulting, development and product-based solutions to complex business challenges, helping their client-partners win in the marketplace.