Systems Alliance, a software development and technology services firm providing strategic Web, IT and business consulting, today announced it developed and launched a microsite for WSFS Bank, the principal subsidiary of WSFS Financial Corporation (NASDAQ:WSFS). The new “Switch to WSFS” website anchors a cross-channel marketing campaign promoting the benefits of banking with WSFS, while highlighting the bank’s strong local roots and world-class service.
“Exceeding our customer’s expectations and delivering a high-quality experience through all our channels is the core of the WSFS Brand,” said Stephanie A. Heist, Vice President, Communications, WSFS Bank. “The same can be said about Systems Alliance. Working on a tight timeframe, the Systems Alliance team rapidly designed and built a highly effective microsite that is helping people switch to WSFS Bank quickly and easily.”
From the project kick-off meeting with the WSFS marketing team, to design, build-out and launch, Systems Alliance completed the WSFS project in less than two months. In addition to providing a full range of Web consulting, design, development and project management expertise, the Systems Alliance team also leveraged a software as a service (SaaS) version of its SiteExecutive™ Web content management system to accelerate site build-out and streamline ongoing content updates.
“From campaign microsites and keyword analysis to mobile-friendly websites, Systems Alliance excels at helping clients design, create and assess the effectiveness of their Web presence and digital marketing programs,” said Mark Dabrowski, Vice President, Web Effectiveness Practice, Systems Alliance. “We’re very pleased WSFS Bank engaged our team for this important project and look forward to helping them achieve even greater success in the future.”