Systems Alliance Inc., a software development firm and systems integrator providing high-value Web, IT and business consulting services, today announced it had completed a Web Effectiveness transformation project for the University of Alabama College of Continuing Studies.
From distance learners, high-school students, military personnel and adults pursuing professional and environmental certifications, the College of Continuing Studies and its allied programs serve a growing, diverse student population. By enhancing its Websites, the College felt it could more effectively engage and enroll students, and turned to Systems Alliance for help because of its experience working with both online and traditional brick and mortar universities.
Beginning with the creation of a new information architecture, Systems Alliance consultants redesigned and integrated the school’s Websites into a unified visual design aligned with the overall University of Alabama brand. New sites for the College of Continuing Studies and its divisions of Academic Outreach, Professional Development and Training, Environmental and Occupational Safety and The Bryant Conference Center were then deployed on Systems Alliance’s SiteExecutive™ Web content management system (CMS), which is being hosted by the University’s IT department.
"We’ve been impressed with the quality and creativity of the Systems Alliance team, they truly excel at higher-ed Web development,” said Gary Creek, Executive Communications Manager for the college. “Their expertise with online marketing, information and visual design, Web technology and project management made our redevelopment project a major success.”
Web Effectiveness Services
Systems Alliance Web consulting team has developed a series of Web Effectiveness services specifically for colleges and universities. Taking into account the needs of site visitors (e.g., prospective students, parents, alumni), content contributors and Web operations personnel, these services include detailed Web strategy assessments, as well as the development multi-site information architectures, role-based navigation and CMS deployment, such as Systems Alliance executed for the College of Continuing Studies.
"A world-class institution like the University of Alabama College of Continuing Studies is increasingly reliant on its Website for engaging prospective students and building brand equity,” said Alan Morris, Sr. Business Development Executive, Systems Alliance. “Recognizing this, we are very pleased the College of Continuing Studies selected Systems Alliance as its Web transformation partner and proud of the results of our collaboration.”