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White Paper

Smart, nice people sharing relevant, actionable, and enduring ideas.

Web Effectiveness for Healthcare Marketers – Creating Conversations that Matter

Think about a visitor’s experience with your Website as a conversation – an exchange between the visitor and the provider. As a marketer, how can you structure this conversation in a way that puts the consumer in the center? The intersection of creative marketing and technology is making this possible, especially when it comes to the content management systems that power your hospital's Web presence.

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