These are challenging times for admissions departments, marketers and everyone responsible for filling seats in lecture halls from year to year. For a host of reasons, an institution’s web presence is now as important as its brick-and-mortar counterpart. Given the evolution of the undergraduate student, primarily in the way millennial students now interact with technology, it’s crucial for colleges and universities to make a profound impression online.
According to a recent report, in 2013, for the first time, smartphone sales surpassed those of feature phones. Among 18-29 year olds, the adoption rate of web-enabled mobile devices is even greater with 8 out of 10 owning a smartphone. With impressive numbers like these, Higher Ed marketers must be sure they are fully prepared for the shift toward mobile.
In this paper, the first of a two-part series, we examine the changing nature and behaviors of the target prospects themselves, and we show that relying on traditional recruitment methods is a dangerous proposition.
- The evolution of the undergraduate student
- Marketing to the Millennial
- The realities of a mobile-first world
- The rise of the stealth applicant
- The realization that your site is your brand
Interested in reading Millennial Admissions 101? Get a copy now.