top ten insights of 2014

2014 was a whirlwind of a year for SAI. Between launching the Acadia Performance Platform, winning the Best University website WebAward for Stevenson University and adding some fresh new faces, we managed to create some great content that just deserves to be shared again. So before you pop that bottle of champagne and ring in the New Year, let’s take a look back on some of our best insights of 2014. Move aside, Letterman, here’s a top ten that will surely not disappoint.

10. Blog: User Personas: Give Your Research Some Personality

The key to delivering an engaging user experience is to really get to know your audience, how they interact on your site and what their needs are. So, how do you acquire this pertinent information? Enter the user persona.

9. Blog: 6 Quick Steps to Guarantee Your Next Webinar Doesn’t Crash and Burn

The last thing you want to do is deliver a webinar that’s not up to par. In this blog we outline six crucial steps to presenting a successful webinar.

8. Blog: Digging Your Own Grave: DR and BC Planning is Critical to Survival

We can’t stress the importance of this enough. Do yourself a favor and make sure you have business continuity and disaster recovery plans in place for 2015. And, if you’re wondering where you stack up as far as planning is concerned, take a look at our checklist.

7. Blog: Scaling Up: Mobile First Web Design

Mobile First is a term you should be familiar with, because it’s not going away. As interaction with the web shifts away from full-sized computers towards mobile devices, Responsive Web Design (RWD) is more important now than ever before. Mobile should no longer be an afterthought.  

6. Webinar: Branding Bootcamp: Strengthening Your Brand Online

The most beautiful logo can’t compensate for an unsatisfactory user experience on your website – an experience that can be detrimental to your brand. Through examples of brands-gone-wrong and brands-gone-right, we’ll demonstrate why it is so important invest in your brand strategy right now.

5. Blog: Q&A with the SAI Digital Team: One-Page Scrolling Layouts

What are the benefits of a one-page scrolling layout? What kind of effort is involved in implementing this design? And are scrolling websites here to stay? The SAI Digital Team answered all these questions and more in this “team tells all” blog post.

4. Webinar: Breaking Through: Web Strategies to Win Over Millennials

Technologically savvy but short on attention, this young audience will be quick to overlook websites - and therefore schools - that don't connect with them at first glance. How then, do you reach and retain millennials? We examine five key areas that schools should focus on to help build a connection with prospects and convert them into applicants.

3. Blog: Act Now to Avoid the Risks of Unplanned IT Organizational Design in 2015

There can be some serious ramifications for not planning your organizational design properly. Make it a resolution to have a structured plan in place and don’t be left in the cold.

2. Webinar: Google Analytics: Putting Your Data into Action

Google Analytics can be a powerful marketing tool. But what good are traffic numbers and visitor counts unless you truly understand what the data means to make better informed marketing decisions?

1. White Paper: Millennial Admissions 101: The Changing Role of Digital in Undergraduate Recruitment

Relying on traditional recruitment methods is a dangerous proposition in this digital age. For a host of reasons, an institution’s web presence is now as important as its brick-and-mortar counterpart. Given the evolution of the undergraduate student, primarily in the way millennial students now interact with technology, it’s crucial for colleges and universities to make a profound impression online.

I know that was a lot of info to take in, so I hope you read this before you opened that champagne. Is there anything we missed? Any topic that you’d like us to shed some light on? Let us know! It might just make next year’s top ten.

Wishing you a happy and successful 2015!