2014 was a whirlwind of a year for SAI. Between launching the Acadia Performance Platform, winning the Best University website WebAward for Stevenson University and adding some fresh new faces, we managed to create some great content that just deserves to be shared again. So before you pop that bottle of champagne and ring in the New Year, let’s take a look back on some of our best insights of 2014. Move aside, Letterman, here’s a top ten that will surely not disappoint.
The key to delivering an engaging user experience is to really get to know your audience, how they interact on your site and what their needs are. So, how do you acquire this pertinent information? Enter the user persona.
The last thing you want to do is deliver a webinar that’s not up to par. In this blog we outline six crucial steps to presenting a successful webinar.
We can’t stress the importance of this enough. Do yourself a favor and make sure you have business continuity and disaster recovery plans in place for 2015. And, if you’re wondering where you stack up as far as planning is concerned, take a look at our checklist.
Mobile First is a term you should be familiar with, because it’s not going away. As interaction with the web shifts away from full-sized computers towards mobile devices, Responsive Web Design (RWD) is more important now than ever before. Mobile should no longer be an afterthought.
The most beautiful logo can’t compensate for an unsatisfactory user experience on your website – an experience that can be detrimental to your brand. Through examples of brands-gone-wrong and brands-gone-right, we’ll demonstrate why it is so important invest in your brand strategy right now.
What are the benefits of a one-page scrolling layout? What kind of effort is involved in implementing this design? And are scrolling websites here to stay? The SAI Digital Team answered all these questions and more in this “team tells all” blog post.
Technologically savvy but short on attention, this young audience will be quick to overlook websites - and therefore schools - that don't connect with them at first glance. How then, do you reach and retain millennials? We examine five key areas that schools should focus on to help build a connection with prospects and convert them into applicants.
There can be some serious ramifications for not planning your organizational design properly. Make it a resolution to have a structured plan in place and don’t be left in the cold.
Google Analytics can be a powerful marketing tool. But what good are traffic numbers and visitor counts unless you truly understand what the data means to make better informed marketing decisions?
Relying on traditional recruitment methods is a dangerous proposition in this digital age. For a host of reasons, an institution’s web presence is now as important as its brick-and-mortar counterpart. Given the evolution of the undergraduate student, primarily in the way millennial students now interact with technology, it’s crucial for colleges and universities to make a profound impression online.
I know that was a lot of info to take in, so I hope you read this before you opened that champagne. Is there anything we missed? Any topic that you’d like us to shed some light on? Let us know! It might just make next year’s top ten.
Wishing you a happy and successful 2015!