If you currently use Google Analytics to capture traffic on your website, you are in good company. It was recently estimated by W3Techs that more than 55% of the top 1,000,000 websites are using Google Analytics. It is not surprising that Google Analytics is so widely used. The free web traffic tool can provide extraordinarily useful insight into visitor demographics and show how visitors interact with your website, including where they enter, how they navigate, what actions they take, and at what point they abandon the site.

Though the tool can capture a host of compelling visitor data, many new users to Google Analytics find the information to be overwhelming. In addition, if your Analytics account was not setup following best practices, the data captured may not be as helpful as it could be.

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