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Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: web presence

Working on the business development side in the web & digital space, it seems as if every other week I talk to a marketing executive who knows their website needs help, but doesn’t really know what to do about it. If that’s you, know that you’re not alone. It can be challenging to convince senior leadership and other internal stakeholders that your web presence needs attention, particularly if “attention” equates to “spending a lot of money” in their estimation.

Getting internal support for a big project is going to be harder for some organizations than others, and there are a lot of variables to consider. And depending on the size of your company and the complexity of your website, you could be looking at a fairly sizable investment for refreshing your online presence....Read More

I'll admit it. I'm a sucker for befores-and-afters. From weight loss stories to renovated kitchens on HGTV, watching something ordinary be made over into something compelling is just one of life's little thrills. I'm convinced our clients are the same way. They nod politely when you present the specifics of a plan to reinvent their web presence, but when you show them a wireframe, or a rewritten web page or a new design, that's when you hear gasps and see lots of excitement. For that reason - because we often need to see it to get it -- we'll be publishing a series of blogs in upcoming weeks about giving your web content a makeover. Stay tuned while we explore content from various perspectives....Read More

The healthcare marketing environment has become significantly more complex over the past few years – communicating to better informed consumers, dealing with healthcare system consolidation and navigating the outcomes-based focus of Affordable Care Act (ACA) – aka “Obamacare” – regulations.

An effective web presence is crucial as a competitive advantage – Americans on average visit a doctor three times per year, but spend over 52 hours searching for health information online (Makovsky). The web is a critical channel for engaging prospective patients in an increasingly competitive environment....Read More

success or failure

The notion that an enterprise website needs to be completely overhauled every few years is no longer as commonly accepted as, say five years ago. As we explored in our last webinar, we’ve observed organizations nowadays looking to maintain the freshness of their websites through continuous, incremental improvements over time.

But for this approach to be effective, you have to start with a relatively strong web presence. Your company won’t benefit from only minor incremental adjustments to a digital strategy that desperately needs a major overhaul. If you are in need of a major overhaul, and you plan to work with an agency or consultant, keep reading....Read More

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