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Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: web analytics

Hey there, GA users! Our recent webinar, Google Analytics: Putting Data into Action received a lot of attention. (If you missed it, be sure to check it out!) I partnered with Tom Routson of Arch Insurance Group for this session and together we gave some great insight into Google Analytics best practices and ways to leverage analytics data to make better informed marketing decisions. A lot of great questions and discussions were sparked during and after the session, so we’ve put together our favorite questions along with our answers....Read More

Clients often come to Systems Alliance looking to improve their web presence. Here’s a quick quiz: Which of the following two issues do you think our clients usually want help with?

  1. Website usability and design
  2. Web governance

If you guessed “website usability and design”, you would be right. Our clients are usually very concerned, as they should be, about the navigability, look and feel of their website(s). After all, site design and architecture have a direct impact on the client’s ability to reach and connect with their target audience. For example, I needed to visit 8 pages on a health insurance provider site, only to find that a phone call was required to complete the task I wanted to perform....Read More

Earlier this year the original version of Google Analytics was retired and the new version became standard. The latest version introduced several features to make it easier to interpret your data. One of our favorite additions is the custom dashboard.

A custom dashboard is a way to display summaries of different data sets as widgets on a single page in Google Analytics. You can save time and effort by quickly checking the health of your website by viewing many metrics at once....Read More

Well it’s here; time to gather with family, eat til we’re stuffed and watch some football as we drift off into a tryptophan induced coma. It feels like just yesterday we were screaming “Happy New Year!” and kissing our loved ones at midnight. The year has flown by, and the past few days, I’ve been able to look back on the last 11 months and really think about what I’m thankful for as a marketer. So here you have it, 5 things that I’m thankful for....Read More

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