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Thought leadership from SAI to accelerate your performance
 

Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: web

Let’s face it, the days of getting by with just a good website are over. Now, especially with the ever diminishing attention span of most website visitors, content on your website needs to be more than just a logo and some text on the screen. It needs to draw in, engage and captivate your audience.

One way to make your website more dynamic is video. Videos engage site visitors, often times delivering information that isn’t available or easily understood through text. Shareability is another huge advantage to video. Visitors will be able to share your content easily, helping to increase your brand awareness and credibility with potential clients.

Online video is all the rage right now, and it’s only increasing in popularity. According to Cisco, by 2019, 80% of the whole internet will be online video. And no, we’re not just talking about cat videos (which by the way, 15% of all internet traffic is connected to cats) or that video of the baby giggling when his mom blows her nose (which is now up to over 61 million views). Video is now crucial in web content marketing.

Not only are videos great to have on your website, they are proven to drastically improve email campaign results. According to Forrester Research, when marketers include video in an email, the click through rate increases by 200-300%. And let’s not forget about mobile – by the end of 2019, mobile video will account for 72% of total mobile data traffic.

So, should you be using video in your web content marketing? All signs point to YES.

Now, you may be thinking, “Ok, great! So, what now? How do we start making videos – we don’t have any experience in-house, and we definitely can’t afford to hire outside help”. The truth is, you really don’t need either. There are some fantastic tools out there to help with creating video content. For example, here are just a few of the different types of videos we create at SAI.

Animated Video

For this product video which features our Acadia Performance Platform, we used GoAnimate, a simple- to-use video animation tool to help even the most amateur of users create a fully functional, engaging video. So, why animation over real people? Above all, this is a very budget friendly approach to video; there are no actors and no camera is required. And it’s a step up from just providing screenshots. This is an easy and effective way to showcase a product and explain its use cases, especially considering videos increase people’s understanding of your product or service by 74%....Read More

On April 21st Google launched a search algorithm update that affects the mobile version of Google search results (what you see when you conduct a Google search on your mobile device). The updated algorithm increases the relevance of mobile-optimized websites in search results, and in effect, penalizes websites that it deems not mobile friendly. This change is not a surprise; Google announced it several months ago, but your search rankings will now start to feel the impact....Read More

In our first two installments (Part 1 & Part 2) in the content makeover series, we’ve talked about how important your audience and point of view are to your web content. Refining your message is the critical first step in connecting with your audience, but in a visual world where people have increasingly short attention spans, an essential aspect of the connection is how your message looks. Designing content for the web is just as important as writing it because if a user isn’t engaged by their impression of your content, they will not stop and read it....Read More

                   top ten insights of 2014

2014 was a whirlwind of a year for SAI. Between launching the Acadia Performance Platform, winning the Best University website WebAward for Stevenson University and adding some fresh new faces, we managed to create some great content that just deserves to be shared again. So before you pop that bottle of champagne and ring in the New Year, let’s take a look back on some of our best insights of 2014. Move aside, Letterman, here’s a top ten that will surely not disappoint....Read More

Narcissistic. Pessimistic. Tech-savvy. These are three of the most commonly-used terms to describe the Generation Y target, also known as Millennials. While there is inherent truth in all three, successful web marketers look beyond such generalizations to gain a more nuanced understanding of the target audience that will make up the lion’s share of their recruits....Read More

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