Usability testing helps you reduce costs, increase revenue, and improve the effectiveness of your website. When I say usability testing, I mean watching people using your website and gauging their success. While activities like surveys and focus groups help you learn about your audience’s opinions, usability testing allows you to see their actual behavior. My favorite part of these sessions is watching participants use a website differently than I expected and learning how the website can better support that behavior.

Usability testing can take many forms. This flexibility ensures that you can find an approach that fits into your design and development process....Read More