In version 2012, we released Structured Content which introduced a new way for our customers to manage content for websites by allowing them to separate content from presentation. This new feature not only benefits content authors, but developers and designers as well. Content strategy has become more important, allowing organization’s websites to be more content centric. The designers and developers can create complex and highly interactive designs without introducing complexity for the content authors. In SE2013, we added more features to improve the content strategy capabilities and continue to build highly interactive designs and simplified management of content....Read More
Systems Alliance Blog
Well it’s here; time to gather with family, eat til we’re stuffed and watch some football as we drift off into a tryptophan induced coma. It feels like just yesterday we were screaming “Happy New Year!” and kissing our loved ones at midnight. The year has flown by, and the past few days, I’ve been able to look back on the last 11 months and really think about what I’m thankful for as a marketer. So here you have it, 5 things that I’m thankful for....Read More
This is the last post in our blog series on Structured Content and we’ll be talking about what content + presentation equals. The answer? A perfectly put together page with no styling or coding required. Content authors can be at ease, knowing that when they create the content, the presentation is already defined for them, allowing them to create fabulous pages with no fuss.
As a content author, I’d like to give you some insight into just how simple the process of using Structured Content can be. So here are 5 reasons why I love Structured Content....Read More
This post is for all you web developers and designers out there wondering "How can I benefit from using structured content?" Well my friends, it brings all of our dreams that much closer to reality by allowing more creative freedom in visual and architectural design. Structured content ensures that the design and architecture are followed every time. That's right, there's no chance that a bullet could accidentally be backspaced or a <div> accidentally deleted, throwing the entire presentation off....Read More
Part 1 of a 3 Part Series on Structured Content
Answer: In a nutshell, it makes our lives easier.
Separating content from presentation allows organizations to leverage or share that content among multiple channels. Whether that is web, mobile, or social channels this eliminates the need to rewrite or manually cut and paste content from one place to another which makes the content much more versatile and reusable. And recycling is all the rage now, right? In the past we've observed that content authors have struggled with the burden of not only maintaining fresh and attractive content on websites, but also with how and where to display that content on the site. To lessen this burden, we've taken our "template" approach a step further with Structured content. Content authors will now enter web content in a series of form-based fields complete with descriptive tool tips for each piece of content....Read More