Last week Google announced a major revamp to its search algorithm which is expected to be rolled out over the next few months. They appear to be focused on providing more relevant search results leveraging “semantic search” technology, or trying to understand the meaning of your search rather than just providing results that match the keywords you entered. Providing users with more relevant search results helps to capture and retain market share for Google against Bing and other search competitors. This is all great news for search users – we all welcome more relevant search results and answers to our questions. But (there’s always a “but”), these changes also have implications for website operators that could impact your sites’ standings in Google’s organic search results – either positively or negatively.

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