Well it’s here; time to gather with family, eat til we’re stuffed and watch some football as we drift off into a tryptophan induced coma. It feels like just yesterday we were screaming “Happy New Year!” and kissing our loved ones at midnight. The year has flown by, and the past few days, I’ve been able to look back on the last 11 months and really think about what I’m thankful for as a marketer. So here you have it, 5 things that I’m thankful for....Read More
Systems Alliance Blog
Over the last year or so, responsive web design has become the best option for adapting websites to different devices and resolutions. Websites developed using responsive web design techniques adapt their layouts to display the content on the website in a way that makes the most sense for the real estate available on the screen. As responsive web design has become more prevalent, different techniques have evolved for handling how a user navigates through sites....Read More
It's obvious, well at least to me, that the future of the web is headed towards responsive web design. One major piece of technology needed for responsive web design to function is CSS media queries. The ability to specify a stylesheet to be used in a specific media type was introduced in CSS2. In CSS3, media queries were introduced to extend that functionality, allowing for conditions such as minimum screen width and minimum screen height. Media queries make possible the adaptive layouts used in responsive web design.
Before responsive web design, fluid layouts were used to accommodate different screen sizes by sizing elements using percentages; however, this did not allow for rearranging of items on a webpage. Media queries allow us to change the layout of a page depending upon the size and resolution of the screen on which the web page is being viewed....Read More
From feature phones to smartphones, small tablets to large tablets, desktops to netbooks and ultrabooks, the variety of devices people use to access web content is growing rapidly. Times have changed from the days of just computers and smartphones. Even then, optimizing content for site visitors was a bit of a challenge. The first initial attempt was building a separate mobile website.
So, you had your regular desktop-based website and your separate mobile website, and maybe even different content between the two. You may have been dealing with different tools and different content management systems serving both. This approach was a maintenance nightmare, since in some cases, you were maintaining essentially two separate websites....Read More
Well, this is the obligatory time for reflections on the past year and predictions for the next. I’ll try to minimize that here and just share my thoughts on two topics that I’ll be particularly focused on in the coming year – social media and mobile – or more specifically, how best to leverage both for business-to-business and business-to-consumer engagement. Let’s start with mobile…...Read More