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Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: millennials

Since our webinar a few weeks ago, Breaking Through: Web Strategies to Win Over Millennials, we’ve received some terrific follow-up questions, a few of which we’re addressing here. To those of you who attended, thanks for your time and all the great feedback. If you missed it but are interested in downloading the presentation, you can find it here.

Now let’s get to those questions.  ...Read More

Narcissistic. Pessimistic. Tech-savvy. These are three of the most commonly-used terms to describe the Generation Y target, also known as Millennials. While there is inherent truth in all three, successful web marketers look beyond such generalizations to gain a more nuanced understanding of the target audience that will make up the lion’s share of their recruits....Read More

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