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Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: marketing

Let’s face it, the days of getting by with just a good website are over. Now, especially with the ever diminishing attention span of most website visitors, content on your website needs to be more than just a logo and some text on the screen. It needs to draw in, engage and captivate your audience.

One way to make your website more dynamic is video. Videos engage site visitors, often times delivering information that isn’t available or easily understood through text. Shareability is another huge advantage to video. Visitors will be able to share your content easily, helping to increase your brand awareness and credibility with potential clients.

Online video is all the rage right now, and it’s only increasing in popularity. According to Cisco, by 2019, 80% of the whole internet will be online video. And no, we’re not just talking about cat videos (which by the way, 15% of all internet traffic is connected to cats) or that video of the baby giggling when his mom blows her nose (which is now up to over 61 million views). Video is now crucial in web content marketing.

Not only are videos great to have on your website, they are proven to drastically improve email campaign results. According to Forrester Research, when marketers include video in an email, the click through rate increases by 200-300%. And let’s not forget about mobile – by the end of 2019, mobile video will account for 72% of total mobile data traffic.

So, should you be using video in your web content marketing? All signs point to YES.

Now, you may be thinking, “Ok, great! So, what now? How do we start making videos – we don’t have any experience in-house, and we definitely can’t afford to hire outside help”. The truth is, you really don’t need either. There are some fantastic tools out there to help with creating video content. For example, here are just a few of the different types of videos we create at SAI.

Animated Video

For this product video which features our Acadia Performance Platform, we used GoAnimate, a simple- to-use video animation tool to help even the most amateur of users create a fully functional, engaging video. So, why animation over real people? Above all, this is a very budget friendly approach to video; there are no actors and no camera is required. And it’s a step up from just providing screenshots. This is an easy and effective way to showcase a product and explain its use cases, especially considering videos increase people’s understanding of your product or service by 74%....Read More

In the first installment of our Branding and the Internet series, we established that branding can be defined as the strategic cultivation of a distinct, ownable and motivating brand identity. In the digital age, an important part of almost any brand identity is formed online, so be sure that your website and social media assets present yours in the best possible light. ...Read More

Hey there, GA users! Our recent webinar, Google Analytics: Putting Data into Action received a lot of attention. (If you missed it, be sure to check it out!) I partnered with Tom Routson of Arch Insurance Group for this session and together we gave some great insight into Google Analytics best practices and ways to leverage analytics data to make better informed marketing decisions. A lot of great questions and discussions were sparked during and after the session, so we’ve put together our favorite questions along with our answers....Read More

your webinar audience, asleep

Webinars (web-based seminars) continue to be an invaluable tool for organizations worldwide to present a point-of-view or share important information virtually. Over the years at SAI, we’ve developed a number of webinars to educate our clients and prospects on relevant industry topics. And it doesn’t just stop there. Webinars can be used for telling the story of a client case study (which we often do as well), demoing products or even training employees. They can be highly effective, if done right....Read More

It’s likely that your company has an integrated marketing plan that includes print and digital communications. You probably have a website with Google Analytics capturing your traffic. As part of your plan, you might send out monthly email blasts to loyal clients or mail marketing materials to prospective customers. You may have purchased banner advertising on websites that target your primary audiences. Perhaps you place print ads in industry magazines as well. You hope that at least some of your marketing strategy is gaining traction.

Hope is not a strategy.

If you are using Google Analytics to track your website, but not whether print, email, and online marketing efforts are effectively driving traffic to your site, you are missing a key opportunity to measure ROI. (Especially considering that it takes minimal effort and zero budget to get started!)...Read More

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