It’s difficult to pinpoint exactly how or why it happens, but trends emerge and take hold and suddenly we have a new way of doing things. This applies, quite obviously, to things like fashion, food, fitness and baby names, but on a larger scale to economics, politics and culture. Trends on the web are no exception.

For some it may seem like yesterday that a Flash-animated introduction led to a page where links were underlined in blue and content written in Arial and Georgia sat uncomfortably in tables with gray borders. As the web has evolved over the last decade, Flash has been virtually replaced by HTML5, CSS3 and JavaScript, tables have all but disappeared and there are hundreds of web-friendly fonts to choose from. In this case, we can point to technological advances that have allowed the design and functionality of sites to improve and create more engaging and intuitive user experiences. Other trends, such as changes in design styles, surface as industry giants like Apple, Microsoft or Google adapt new branding. Whatever the cause of the trend that takes hold, there are those that are well worth paying attention to and others likely to be a passing fad. Is it worth investing in any of these trends? Let’s take a look at a few that are....Read More