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Systems Alliance Blog

Opinion, advice and commentary on IT and business issues from SAI
Keyword: google analytics

It’s likely that your company has an integrated marketing plan that includes print and digital communications. You probably have a website with Google Analytics capturing your traffic. As part of your plan, you might send out monthly email blasts to loyal clients or mail marketing materials to prospective customers. You may have purchased banner advertising on websites that target your primary audiences. Perhaps you place print ads in industry magazines as well. You hope that at least some of your marketing strategy is gaining traction.

Hope is not a strategy.

If you are using Google Analytics to track your website, but not whether print, email, and online marketing efforts are effectively driving traffic to your site, you are missing a key opportunity to measure ROI. (Especially considering that it takes minimal effort and zero budget to get started!)...Read More

Earlier this year the original version of Google Analytics was retired and the new version became standard. The latest version introduced several features to make it easier to interpret your data. One of our favorite additions is the custom dashboard.

A custom dashboard is a way to display summaries of different data sets as widgets on a single page in Google Analytics. You can save time and effort by quickly checking the health of your website by viewing many metrics at once....Read More

If you currently use Google Analytics to capture traffic on your website, you are in good company. It was recently estimated by W3Techs that more than 55% of the top 1,000,000 websites are using Google Analytics. It is not surprising that Google Analytics is so widely used. The free web traffic tool can provide extraordinarily useful insight into visitor demographics and show how visitors interact with your website, including where they enter, how they navigate, what actions they take, and at what point they abandon the site.

Though the tool can capture a host of compelling visitor data, many new users to Google Analytics find the information to be overwhelming. In addition, if your Analytics account was not setup following best practices, the data captured may not be as helpful as it could be.

...Read More
Mar 2014