Part 1 of a 3 Part Series on Structured Content

Answer: In a nutshell, it makes our lives easier. 

Separating content from presentation allows organizations to leverage or share that content among multiple channels. Whether that is web, mobile, or social channels this eliminates the need to rewrite or manually cut and paste content from one place to another which makes the content much more versatile and reusable. And recycling is all the rage now, right? In the past we've observed that content authors have struggled with the burden of not only maintaining fresh and attractive content on websites, but also with how and where to display that content on the site. To lessen this burden, we've taken our "template" approach a step further with Structured content. Content authors will now enter web content in a series of form-based fields complete with descriptive tool tips for each piece of content.

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