A Closer Look at Your Content May Help Answer a Tough Question

It’s been six months since your site went live. After extensive planning, upwards of 12 months (or more) of work and countless meetings the new site is more usable, accessible and aesthetically pleasing – at least it should be.

Now management wants to know, “how are we doing?”

“Our site analytics should have shown ________ by now!” (Fill-in the blank options):question marks on a chalkboard

  • “More conversions
  • “Better page ranking”
  • “More visitors and page views”
  • “Higher customer engagement”

I think you get the picture.

So, what went wrong?

In a word, it’s your content....Read More