When you’re trying to stand out from the competition in a crowded digital space, how do you capture—and keep—your audience’s attention? Attention spans are shorter than ever as more people have become fluent in technology and digital platforms are embedded into most daily routines. When users are searching for answers, they want quality information, and they want it instantaneously. How do you differentiate your content and separate your brand from the competition—in about 8 seconds or less? The answer: make your content more visually engaging.
This Fast Five infographic highlights a few ways to execute this tactic by finding a balance between text, imagery, animations and data. By finding the right blend of strong visuals, clear content hierarchy and engaging layouts, you can grab your audience’s attention and drive your message home.
Are you interested in learning about a website evaluation and exploring a new approach to your digital strategy? Contact SAI Digital today!