Working on the business development side in the web & digital space, it seems as if every other week I talk to a marketing executive who knows their website needs help, but doesn’t really know what to do about it. If that’s you, know that you’re not alone. It can be challenging to convince senior leadership and other internal stakeholders that your web presence needs attention, particularly if “attention” equates to “spending a lot of money” in their estimation.

Getting internal support for a big project is going to be harder for some organizations than others, and there are a lot of variables to consider. And depending on the size of your company and the complexity of your website, you could be looking at a fairly sizable investment for refreshing your online presence....Read More