If you haven’t seen the first three blog posts in the content makeover series – covering such topics as crafting compelling copy for your audience and displaying that copy in an engaging way – you can review those here (Part 1 , Part 2 and Part 3). In this final installment, we will delve into the issue of timeliness and its impact, positive or negative, on your visitors’ web experience. Mind you, the task of keeping a website current has many moving parts, from design to technology and more, each of which could be its own blog series. For our purposes here, we’ll stick to the topic of the content itself....Read More