person editing copy

In Part I of our content makeover series, we talked about the importance of writing persuasively by keeping your target audience in mind as you craft your content. In Part II, we're exploring the write-for-your-audience theme a bit deeper.  

As you are considering your organization's website, it is quite helpful to continuously ask yourself , "Do I care?". The "I" in the subject of that sentence is, of course, your site visitor. If you review your web content through the lens of your potential customers (or members, or students, or whoever makes up your target audience), I think you'll find your resulting website both harder-working and more involving....Read More