In our first two installments (Part 1 & Part 2) in the content makeover series, we’ve talked about how important your audience and point of view are to your web content. Refining your message is the critical first step in connecting with your audience, but in a visual world where people have increasingly short attention spans, an essential aspect of the connection is how your message looks. Designing content for the web is just as important as writing it because if a user isn’t engaged by their impression of your content, they will not stop and read it....Read More