The healthcare marketing environment has become significantly more complex over the past few years – communicating to better informed consumers, dealing with healthcare system consolidation and navigating the outcomes-based focus of Affordable Care Act (ACA) – aka “Obamacare” – regulations.

An effective web presence is crucial as a competitive advantage – Americans on average visit a doctor three times per year, but spend over 52 hours searching for health information online (Makovsky). The web is a critical channel for engaging prospective patients in an increasingly competitive environment....Read More