Q: What are the benefits of a one-page scrolling layout?
A: The greatest advantage of a one-page layout is that we can guide a user through an experience rather than requiring them to make decisions about where to go next through clicks and hoping they will land where we want them to. A one-page layout allows us to determine what kind of story we want to tell and provide this to a user in the order that we want them to see it. Many users come to a site not knowing exactly where they want to go or what they want to see. ...Read More