I was recently asked to help a friend revamp her résumé. Now this person is a highly successful software sales professional whose reputation in her industry precedes her – which is a good thing because her résumé stinks. No kidding. As I sat down to try to make sense of the three rambling pages in front of me, it occurred to me that my friend’s résumé exemplified almost every problem I warn clients about when we discuss their website content.

In many ways, an organization’s web content is its résumé. Both are substitutes for personal interaction, and success means getting past the clutter. It really comes down to branding....Read More