The conventional wisdom has been that a website should be updated or redesigned every three years or so. That timeline has continued to shrink over the years to a redesign every 2-3 years, to a redesign every 1.5-2 years depending on who you happen to listen to, and your industry. Given the effort and cost typically involved in a major site redesign, investing in that effort every two years is not feasible for most organizations. So the question then is how can you keep a site fresh, incorporating new features and technologies, without a significant redesign project?...Read More