Do you ever notice that the more stuff you have, the more difficult it becomes to find what you’re looking for? Whether it’s your desk drawer, your closet or the contents of your computer’s hard drive, the more items you need to rifle through, the longer it takes to find that one thing that you’re trying to locate. Since we’re in the business of optimizing websites not organizing closets, I’ll focus on how this rule holds true for the findability of information on your website....Read More