From feature phones to smartphones, small tablets to large tablets, desktops to netbooks and ultrabooks, the variety of devices people use to access web content is growing rapidly.  Times have changed from the days of just computers and smartphones. Even then, optimizing content for site visitors was a bit of a challenge. The first initial attempt was building a separate mobile website.

So, you had your regular desktop-based website and your separate mobile website, and maybe even different content between the two. You may have been dealing with different tools and different content management systems serving both. This approach was a maintenance nightmare, since in some cases, you were maintaining essentially two separate websites.

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