Part 1 of a 3 Part Series on Structured Content

Answer: In a nutshell, it makes our lives easier. 

Separating content from presentation allows organizations to leverage or share that content among multiple channels. Whether that is web, mobile, or social channels this eliminates the need to rewrite or manually cut and paste content from one place to another which makes the content much more versatile and reusable. And recycling is all the rage now, right? In the past we've observed that content authors have struggled with the burden of not only maintaining fresh and attractive content on websites, but also with how and where to display that content on the site. To lessen this burden, we've taken our "template" approach a step further with Structured content. Content authors will now enter web content in a series of form-based fields complete with descriptive tool tips for each piece of content.

So, what advantages does this present?

  • It’s a timesaver - Structured content reduces the time needed to get content out on the website. Instead of creating a new page, figuring out what content to add to the page, then publishing the page, all that's necessary is to fill in the defined content fields and publish. No pages to add to the site tree, no guessing about what is and is not required in the content.
  • Formatting becomes a no-brainer - No more of those nagging formatting concerns. No longer will you have to struggle with aligning content or formatting tags as all of that is taken care of by the layout that is defined for the content type. There's even a preview button that allows for instant views of what content has been entered. Don't worry; I'll talk more about the Presentation side in my next post…

So why did we do this? And are pages going away?

Let me answer the most pressing one first: No, pages are not going away. You'll still have the ability to create and publish pages within your website just as you did before. We are only introducing a new concept to help streamline getting fresh content to your audience.

Now, why did we do this? - Because we listened to feedback. We also took a look at the market and saw that separating content from how it’s presented offered our clients more flexibility in what resources they use to update content on their sites. With Structured content, a broader range of content authors than ever before can interact with, maintain, and update content and do so with no HTML or CSS experience necessary.

Stay tuned for Part 2 where I'll be discussing the Presentation side of the equation.