This post is for all you web developers and designers out there wondering "How can I benefit from using structured content?" Well my friends, it brings all of our dreams that much closer to reality by allowing more creative freedom in visual and architectural design. Structured content ensures that the design and architecture are followed every time. That's right, there's no chance that a bullet could accidentally be backspaced or a <div> accidentally deleted, throwing the entire presentation off.
Let's face it; the people responsible for writing content usually aren’t the same people who are focused on the design, presentation, or behavior of the content on the web. Separating content from presentation allows users to focus their time and efforts on what’s most important to them and ultimately, what they know best. If you don't have design or development experience, why require you to struggle with design or development specific elements that will only hamper your ability to get the content in and move on with other responsibilities? Or, if you don't have subject matter expertise in the content area, why require you to determine what pieces of content are pertinent to which medium?
One of the main objectives of structured content is to allow users to create reusable content separate from its presentation. This means as designers and developers you can take the core content (data) entered by content authors, and slice and dice it any way that’s necessary for the presentation you desire. If it's for a home page feed, a mobile app you've created, or for use in social media outlets, the structured content collections have the ability to include multiple layout formats. If you prefer to work in XML, we've thought of that too and allow you to create your presentation layouts externally and import them when ready.
For those of you who prefer to use an editor, the Structured Content Presentation Layouts are built in the same format as the application layouts like Profile Directory and Event Calendar. Each of these layouts leverage a container and content setup that allows you to position pieces of content to get the look and feel that you're after. We’re taking page templates to the next level. The icing on the proverbial cake - the presentation layouts are equipped with RSS capabilities allowing the content to be even more easily consumed with no additional effort or development on your part.
Next time we'll round things out by taking a look at Part 3: The User Interaction piece of this equation to see what content + presentation actually equals...