Search Engine Optimization

Focus on relevant, user-centric content and they will come naturally.

To improve organic search results, your web effectiveness consultants will work with you to increase the visibility of your site to search engines. By focusing on relevant, user-centric content and other key methods, we will naturally make your site search engine friendly.

Our methods to improve your organic search results include:

Analyze Current Search Engine Rankings

To determine a measurement strategy and establish a benchmark, our SEO analysts will record your current search engine rankings, as well as your competitor’s rankings, on key search engines.

Identify User-centric Terms and Keywords

To determine the best keywords for your site, we will research and identify words and phrases your target audience is most likely to search for and use tools to measure how competitive those words and phrases are.

Assess Website Content

We will assess your site for relevant, user-centric and search engine friendly content focusing on these core elements:

Information Architecture: the organization of your site, it’s labels, navigation, order and placement of content.
Keyword Density: how often your keywords are used, where they are used, and how.
Properly Coded Pages: use of semantic and valid code, optimal tag use for titles, headings, descriptions, meta keywords, etc.) .
Design Practices: limited or no use of Flash, JavaScript DHTML drop-down menus, table-based layouts, frames, text in graphics

Ongoing Analysis and Recommendations

Monitoring, maintaining, and re-optimizing your site is a continuous practice as content, search engine algorithms, and even searches change. We can help you understand what your web analytics and site statistics tools are reporting to determine what changes may be required.

Based on your results and needs, additional recommendations may explore SEO methods required outside of your site such as inbound linking strategies involving pay-per-click (PPC) advertising, submissions to credible directories, SEO PR, social networking, and reciprocal linking.