Web Usability Assessment

Creating a better experience for site visitors = better business results and ROI.

Our usability assessment service helps you make smarter design decisions. By testing and refining site characteristics we help you deliver a better user experience, increasing site ROI, while reducing the cost, hassle and frustration associated with re-engineering under-performing sites.

Our website usability assessment will review:

Visual Design

Your site’s presentation, or “look and feel,” is evaluated to determine whether or not it accurately reflects your organization’s brand, messaging is clearly communicated, styles are consistent, and it effectively leads targeted users to their intended paths.

Content

Copywriting, images, and other media are reviewed for value, context, function, and the ability to support the scanning nature, as well as other behaviors, of web users.

Functionality

Overall performance issues, load time, browser incompatibilities, error handling, and quality of code are tested.

Information Architecture

The organization and labeling of your site’s content and navigation is reviewed for intuitive, logical task flow that clearly identifies a sense of place and purpose for your targeted audiences.

Task Analysis

Common user tasks are simulated to identify any potential issues and evaluate how efficiently targeted audiences can accomplish their goals on your site.

Web Accessibility

Using a combination of automated evaluation tools and heuristic analysis, we validate your site against Section 508 standards and the W3C’s Web Content Accessibility Guidelines (WCAG) to detect any issues that may make your site problematic for people with disabilities.

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