Not finding content is the most common reason why users will abandon a site.
A well architected site not only allows users to intuitively navigate through your site and find what they’re looking for but it also improves search engine optimization and web accessibility. It is essential to usability and the foundation for good web design.
Our experienced information architects can help you:
We will help you develop a strategy based on your content, business goals, and target users. We will create paths that lead to effective task completion and actionable items such as making a purchase, registering for an event, filling out an application, or subscribing to information – all to ultimately support your business objectives.
Our information architects will analyze your content and the information seeking behavior of your users to select the most effective navigation models for your site. This may include directories, site maps, advanced search, faceted classification, hierarchal menus, persistent and sequential navigation.
Based on your content and users, our architects will help you identify, categorize, and group related content and determine suitable naming conventions for your navigation labels. To give you a visual reference of your website’s new architecture, this activity is documented in a content map, much like an organizational chart.
In order to efficiently create organization systems for your site, your content must, first, be well understood. Our analysts will collect and record existing content and identify any content gaps that are created when new content is required. This activity is especially critical to any website undergoing a redesign that significantly changes the architecture. Our tracking and auditing method will easily identify the location of your content, eliminate any loss of content, assist with the planning of content creation, and help manage any page redirects.
By creating wireframes, or paper prototypes that outline the skeleton of your site, our information architects demonstrate the art of balancing required functionality with good, sensible design. Avoiding content overload that leads to user frustration and abandonment, we can present effective ways of laying out your content for various groups and functions (like specific audiences, related topics, quick links and shortcuts, etc.)
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